In the summer of 2013 we were tasked with launching the new Caramel variant of Choco Leibniz for Bahlsen … our target audience for the launch was the young ‘fashionista’ so we chose to work with Cheska Hull from Made In Chelsea fame and took her, plus Ollie Locke (also from MIC) and two pals to Ascot Ladies Day.
Adorned in a bespoke commissioned Caramel Choco Leibniz hat and a matching clutch bag, Cheska looked good enough to eat. And the paparazzi were indeed hungry for her as she was devoured by over 40 photographers at one point and within 30 mins of the first picture being taken we were making headlines!
Working with Grazia Magazine and OK! we had also ran pre and post advertorials and competitions and with the press interest from the day itself we succeeded in generating over £100K AVE.