Bahlsen PiCK UP! | Product Launch

  • Bahlsen PiCK UP! | Product Launch
  • Bahlsen PiCK UP! | Product Launch

Bahlsen PiCK UP! | Product Launch


Watch the Bahlsen PiCK UP! Ninja Chihuahua advert here
In March 2014 Bahlsen launched PiCK UP! to the UK market.  The chicken/egg team were tasked with bringing the brand, and the Ninja Chihuahua, alive through instore design, PR and social media.

Launching with a Facebook competition with supporting sampling activity the Ninja Chihuahua hit the streets of London and invited consumers to trial a PiCK UP! bar and take their Ninja ‘Selfchi’ for their chance to win.

chicken/egg also developed the tone of voice for the brand as well as a dedicated tone of voice (and copy) for the Ninja Chihuahua … the campaign continues throughout 2014 …

 

Tags: art direction, creative, design, photography, photoshop, PR, printed material, retouching, social Media, web design

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Bahlsen PiCK UP!
Bahlsen PiCK UP! Microsite
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