We initially developed a marketing strategy for Jungs that they would implement in-house across their sites in Beaconsfield and Gerrards Cross. Then they opened in Windsor and we helped bring some of our ideas to life to support the launch.
Our launch ideas included a ‘Discovery Hunt’ around Windsor which allowed families to discover some of the hidden gems of Windsor (did you know it has the only blue postbox in the UK? And the shortest road?) bringing them back to Jungs for a free mug of hot chocolate and biscuits for the children. Plus we designed and developed various newspaper advertising campaigns, liaising directly with the media to secure space and negotiate spend.
We also set up a monthly newsletter, through Mailchimp, so they could start to build a customer database and promote seasonal and weekly meal deals and offers.