Kawasaki | Design

  • Kawasaki | Design
  • Kawasaki | Design
  • Kawasaki | Design
  • Kawasaki | Design

Kawasaki | Design

Pitching against 4 agencies for the Kawasaki account was rather daunting as we had no previous bike/automotive experience in our portfolio – but our pitch creative hit the right note and one of the adverts was bought ‘off the table’ there and then!  On being awarded the account our first live project was to produce a new UK focused look and feel for the Kawasaki brand as a whole … we developed the ‘world of Kawasaki’ and the UK team presented it to Europe – not only has Europe embraced the new design but it’s made it right back to HQ in Japan … the series of ads produced by chicken/egg  is currently being rolled out.

Faced with a particularly challenging design project full of complexities requiring compromise whilst maintaining effect, we met with numerous agencies to discuss the task. chicken/egg inspired the most confidence from the start and won the contract. Karen and her team didn’t fail to deliver and the final result exceeded all expectations.

– Marketing Manager, Kawasaki Motors UK

Tags: art direction, creative, design, printed material, retouching

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